Bright Mascara for Mature Women by Cindy Joseph

The best way to apply Boom Bright mascara is to use it as the last step in your makeup routine for optimal results. Avoid pumping the wand; instead, gently swirl it in the tube. Hold the wand vertically to coat the inner and outer corner lashes, applying smooth coats to lengthen, define, and separate your lashes.

Boom Bright is unlikely to smear, smudge, run, or clump. Its lengthening brush easily layers coats to achieve your desired look without clumping. With a water-based formula that dries quickly to resist smearing, smudging, and running, this long-wearing mascara lasts all day.

While Boom Bright is not a waterproof formula, that's actually a good thing. Waterproof mascaras often contain harsh ingredients that can dry out lashes and are difficult to remove, causing damage. Boom Bright's water-based formula, on the other hand, hydrates and leaves lashes soft, making removal gentle.

Boom Bright is designed for layering multiple coats to reach your desired effect—without clumping. We suggest one coat for a subtle daytime look and two or three coats for a bolder look or evening out.

This mascara is hypoallergenic, formulated without harsh chemicals or additives that can irritate eyes. Its water-based, pH-neutral formula is gentle on sensitive eyes and the delicate eye area, promoting healthy, flake-free lashes.

While Boom Bright is designed with lashes after 50 in mind, it's suitable and beneficial for use at any age. The soft black color is universally flattering for all skin tones, and it's especially enhancing for silver hair.

Boom Bright is a clean-beauty formula, containing healthy, safe, non-toxic ingredients and none of the harsh additives or chemicals you may find in other mascaras. It's also made without animal testing, a requirement to qualify as a clean beauty formula.

Boom Bright mascara is vegan and cruelty-free. Its non-toxic ingredients and sugarcane plastic tube, which is 100% recyclable, reflect our commitment to sustainability while ensuring a gentle, effective product for your lashes.

Yes, Boom Bright mascara contains Rosa Damascena Flower Oil, imparting a subtle, uplifting rose-petal aroma during application. This soothing scent fades quickly, about a minute after application, leaving your lashes nourished and beautifully defined.

Let your eyes shine with our natural mascara, which lengthens, separates, defines, and moisturizes your lashes, framing your eyes with lovely, hydrated lashes that are never brittle or dry. Our non-clumping formula is designed to achieve your desired look without clumping, with a water-based, quick-drying formula that resists smearing, smudging, and running, while its neutral pH makes it gentle on the delicate skin.

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